Automotive work for Audi UK

During my employment at Audi I was based at the Harrogate dealership, while I was there I photographed stock cars for the website as well as other supporting advertising campaigns. There was no specific briefs for each vehicle, however the group has strict guidelines of car positioning and location that were required for the first six images, from there creativity could be pushed for much more exciting imagery.

During my time at Audi the shoots varied, if weather and time allowed, all cars were taken to on location settings, some cars were brand new cars and just had delivery miles so were shot in the showroom with studio lighting. Working every day saw each season requiring different ways of photographing cars, some days the light showed off the cars lines, on others you stood around waiting for the rain to clear, but each day highlighted different aspects of the cars being photographed.

www.audi.co.uk / www.sytner.co.uk

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